Am I Being Unfair on the Houzz Editorial/Copywriter Team in the UK??

Brandler London
2 years ago
last modified: 2 years ago

I wonder whether the Houzz community thinks that i am being unkind to the Houzz Editorial/Copywriter team with regards to "stories" such as this one that fill my inbox:-

I commented as follows because frankly speaking I believe that we get to see more interesting design ideas and projects on the discussion pages than we often see in the stories by so called professional interior design journalists :-

"What I feel is a shame about the editorial/copywriter team at Houzz is that their articles are often very pedestrian and safe and do not touch on the more "out there" trends which are becoming more and more prevalent.

For example the strongly growing trend of Biophilia (the love of nature) where ecologically environmental materials are being used in the home. Houzz have scratched around the edges of this trend but have not identified it, or named it, despite it's strong emergence.

The articles by the Houzz team are often very disappointing as we have the same old images of the same styles of kitchens (with Shaker style being a particular favourite) , living rooms, bedrooms, dining rooms, halls, etc., with the same colours, the same styles, and so on and so on, churned out time and again!

Where is your love and passion for design? Where is your adventure? Should Houzz not be at the forefront of introducing cutting edge design and new trends rather than constantly repeating the same tired ones time and again?

It is almost as though the Houzz editorial team shows those styles that suit their own tastes rather than those that do not, which you personally may not want to live with but are still relevant in today's world and to someone else's tastes.!

Maybe I am being unkind as perhaps you are showing the images of those company's projects that pay you the most for marketing exposure???"

Am I wrong, or being too harsh do you think?

Comments (8)

United Kingdom
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