How to Secure Higher-quality Clients
Pushing your business's boundaries will take it to the next level of success
HouzzUK
31 January 2019
We're the happy Houzz UK Team and you'll see us around the site answering questions, commenting and posting discussions. Hope to see you around!
We're the happy Houzz UK Team and you'll see us around the site answering questions,... More
Is your business in need of some momentum to elevate it to the next level of success? Then attracting high-end clients with more spending power and leverage could be your answer. But how should you go about securing this different set of valuable clients?
The key is to remain true to your business’s principles and outlook, but adapt your business strategies and perspective with creative ideas and a new sense of initiative. There’s also a certain amount of patience and faith that must be adopted, as your new clients won’t arrive overnight. “Adopting a ‘yes, we can’ attitude and being confident will make you push yourself to accept new ventures and bigger projects,” says Amit Malhotra of Aflux Designs.
Take a look at these handy steps that will help you raise the bar in attracting clients and improve your own services.
This story was written by the Houzz Industry Marketing team.
The key is to remain true to your business’s principles and outlook, but adapt your business strategies and perspective with creative ideas and a new sense of initiative. There’s also a certain amount of patience and faith that must be adopted, as your new clients won’t arrive overnight. “Adopting a ‘yes, we can’ attitude and being confident will make you push yourself to accept new ventures and bigger projects,” says Amit Malhotra of Aflux Designs.
Take a look at these handy steps that will help you raise the bar in attracting clients and improve your own services.
This story was written by the Houzz Industry Marketing team.
Understand and identify your target market
It’s likely that your high-end, quality clients are going to be successful in their own field of business or leaders in their industry, and will therefore expect a certain standard and quality of product and service. You’ll need to be prepared to meet them at their level by showing them they can expect this higher standard from you.
It’s also guaranteed that your high-end client will have done some extensive research into similar businesses or products, so you need to show them the value and worth of your services and, ultimately, how they will benefit from choosing you.
From the outset, you will need to show your top clients that you are prepared to go above and beyond to meet their needs, so a free one-to-one consultation or video call will demonstrate your initiative and willingness. With Houzz Pro, you can let prospective clients schedule Video Meetings with you directly using your personal meeting link.
Here’s What You Should be Saying in Your First Client Phone Call
It’s likely that your high-end, quality clients are going to be successful in their own field of business or leaders in their industry, and will therefore expect a certain standard and quality of product and service. You’ll need to be prepared to meet them at their level by showing them they can expect this higher standard from you.
It’s also guaranteed that your high-end client will have done some extensive research into similar businesses or products, so you need to show them the value and worth of your services and, ultimately, how they will benefit from choosing you.
From the outset, you will need to show your top clients that you are prepared to go above and beyond to meet their needs, so a free one-to-one consultation or video call will demonstrate your initiative and willingness. With Houzz Pro, you can let prospective clients schedule Video Meetings with you directly using your personal meeting link.
Here’s What You Should be Saying in Your First Client Phone Call
Revisit your marketing strategy
Ask yourself if the language of your website or marketing material promotes your business with a high-quality outlook and tone, otherwise high-end clients will be put off by the lack of professionalism and sophistication. Readjust the information so you provide precise descriptions of your services, as well as testaments to your results and expertise.
Offer your clients added value with a weekly blog or online newsletter that establishes you as a source of knowledge, and in turn, offers them new information.
You could also earn their trust and respect by serving as a guest blogger on another website that you know your target audience frequents, so that they sit and take notice of your presence.
Ask yourself if the language of your website or marketing material promotes your business with a high-quality outlook and tone, otherwise high-end clients will be put off by the lack of professionalism and sophistication. Readjust the information so you provide precise descriptions of your services, as well as testaments to your results and expertise.
Offer your clients added value with a weekly blog or online newsletter that establishes you as a source of knowledge, and in turn, offers them new information.
You could also earn their trust and respect by serving as a guest blogger on another website that you know your target audience frequents, so that they sit and take notice of your presence.
![Modern Home Office by thirdstone inc. [^]](https://st.hzcdn.com/fimgs/pictures/home-offices/lg-house-interior-workstation-thirdstone-inc-img~e8f125dd0f0c7a09_8266-1-94dba0b-w400-h534-b0-p0.jpg)
Improve the quality of your presence on social media
You may already be promoting your business on social media and benefitting from the incredible amount of exposure it can offer for a small amount of effort. However, to get the very best from your promotional efforts, you need to consider the quality of what you’re posting. Is each image aspirational and inspiring? Are you offering informative tips or useful suggestions on sourcing products?
Josh Delane, from The Wood Works, shares this valuable insight. “I think it comes down to how you portray yourself on all social platforms, i.e. Instagram, Facebook, Houzz, etc. If you are posting amateur photos taken on your phone it’s unlikely to grab the attention of high-quality clients. On the other hand, if you find a photographer who styles the shoot and takes high-quality images for you, it means that not only will you come across as professional and high-end, you may also have the added benefit of capturing other media attention, such as national magazines!”
You may already be promoting your business on social media and benefitting from the incredible amount of exposure it can offer for a small amount of effort. However, to get the very best from your promotional efforts, you need to consider the quality of what you’re posting. Is each image aspirational and inspiring? Are you offering informative tips or useful suggestions on sourcing products?
Josh Delane, from The Wood Works, shares this valuable insight. “I think it comes down to how you portray yourself on all social platforms, i.e. Instagram, Facebook, Houzz, etc. If you are posting amateur photos taken on your phone it’s unlikely to grab the attention of high-quality clients. On the other hand, if you find a photographer who styles the shoot and takes high-quality images for you, it means that not only will you come across as professional and high-end, you may also have the added benefit of capturing other media attention, such as national magazines!”
Build up testimonials and endorsements
Developing strong, genuine relationships with any of your clients will help your business to grow, as word of mouth is a powerful tool. Ensure you always get feedback after a successful project and share it on all of your social platforms to attract potential clients.
Lior Brosh, of Brosh Architects, believes: “Once you’ve secured the type of project that you want, give it all you’ve got and hopefully the client will recommend you to a similar quality client and so on.”
How to Encourage Your Client to Write A Positive Review
Developing strong, genuine relationships with any of your clients will help your business to grow, as word of mouth is a powerful tool. Ensure you always get feedback after a successful project and share it on all of your social platforms to attract potential clients.
Lior Brosh, of Brosh Architects, believes: “Once you’ve secured the type of project that you want, give it all you’ve got and hopefully the client will recommend you to a similar quality client and so on.”
How to Encourage Your Client to Write A Positive Review
Polish up your Houzz profile
Houzz offers you an incredibly simple and efficient platform on which to present your work and keep potential clients up to date with your latest projects. The foundation of any successful Houzz profile is beautiful, eye-catching photos and great customer reviews.
So, if you feel your profile needs a refresh, heed this advice from Anna Daly, senior account manager for Houzz UK and IE. “Building up good reviews and a portfolio of great photos does take some time and organisation, but they really make an impact when it comes to presenting the best version of your business online. Houzz is a visual platform and you need to show your work in the best way to stand out.”
Why Community Is Your Secret Weapon for Getting Clients
Tell us…
Do you have any other nifty business tips on securing a higher quality of clients? Share in the comments below.
This story was written by the Houzz Industry Marketing team.
Houzz offers you an incredibly simple and efficient platform on which to present your work and keep potential clients up to date with your latest projects. The foundation of any successful Houzz profile is beautiful, eye-catching photos and great customer reviews.
So, if you feel your profile needs a refresh, heed this advice from Anna Daly, senior account manager for Houzz UK and IE. “Building up good reviews and a portfolio of great photos does take some time and organisation, but they really make an impact when it comes to presenting the best version of your business online. Houzz is a visual platform and you need to show your work in the best way to stand out.”
Why Community Is Your Secret Weapon for Getting Clients
Tell us…
Do you have any other nifty business tips on securing a higher quality of clients? Share in the comments below.
This story was written by the Houzz Industry Marketing team.
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Great article for discussion, thank you Houzz! As a mentor to interior designers imagery is often a huge topic for discussion, especially on social media. We are in a visual industry and that seems the obvious way to market yourself on social platforms but sharing inspiring images on social media isn't going to get you high-quality clients (high-quality being the keywords), but once you get to the stage of trying to attract a better quality project I have found it's two things that work consistently for my own business as well as for my mentees - 1) high-quality photography from a photographer with an exceptional eye for editing, light and styling and 2) reviews, reviews, reviews! (and maybe the odd badge or two from Houzz, thanks Houzz!)
Why high end clients mean moving your business to next level? In what aspect?