Three Key Ways to Provide a Good Customer Experience
Six pros share tips for ensuring the stressful renovation process is a positive one for homeowners
Delivering quality renovation or outdoor projects is an important part of running a successful renovation business. But it’s also important to provide clients with the best experience you can. In fact, creating a positive experience for homeowners is a good way to garner valuable positive reviews, which can then help you stand out to people who might be considering hiring you. We recently spoke with six renovation pros to find out how they set themselves apart.
Hope Pinc of Hope Pinc Design in San Diego, a four-time Best of Houzz Service award winner, sends twice-weekly reports to her clients once construction begins. “I find it extremely helpful for clients to understand what is going to be accomplished at the beginning of the week with both myself and the contractor,” she says. “At the end of the week, I go back through the email and detail what’s been checked off and if anything will carry over to the following week.”
Heidi Clark, who runs the office and customer-facing functions for Clark Builders in Lompoc, California, stays on top of communication with both customers and leads by carefully tracking everything using Houzz Pro business management software. “I love calling a company that can look in my folder and say, ‘I see that you talked to so-and-so on a date,’” she says. Her small firm is trying to offer that same personalised, tailored-to-you customer experience.
You might also like 5 Mistakes to Avoid When Following Up on Leads.
Heidi Clark, who runs the office and customer-facing functions for Clark Builders in Lompoc, California, stays on top of communication with both customers and leads by carefully tracking everything using Houzz Pro business management software. “I love calling a company that can look in my folder and say, ‘I see that you talked to so-and-so on a date,’” she says. Her small firm is trying to offer that same personalised, tailored-to-you customer experience.
You might also like 5 Mistakes to Avoid When Following Up on Leads.
Know the latest products and materials
Another simple way to create a positive experience for homeowners who hire you is to keep abreast of new products and materials. “A lot of builders will stick with the products they’re most comfortable with,” says Andrew Zimmerman of Otis Creek Construction in Shepherd, Montana, who installs high-end windows and doors and replaces siding and roofing.
Zimmerman aims to provide better service by researching any product a homeowner is considering. If it’s a quality product, he will install it following the manufacturer’s recommendations to a T. If it’s not quality, he’ll recommend an alternative and discuss the pros and cons of each option with the homeowner. “This allows our client to learn about their choices better and also understand any issues that may arise with their choice,” he says. He’s won two Best of Houzz Service awards.
Similarly, Barbara Milner of South Hill Interiors in Toronto, Canada, makes a significant effort to keep up with the latest products, including materials that are sustainable. “My clients are always interested in the latest innovations and I’m finding that now, more than ever, sustainable products are becoming sought after and considered despite the premium price point that’s often a reality when it comes to products of this nature,” she says. “I keep myself up to date on new products and always offer clients a variety of options.”
Milner’s focus on sustainability has become a point of differentiation in the client experience and expertise she offers. “Not everyone is inclined to spend the time required to understand the science,” she says.
See more resources for pros in Houzz Pro Learn.
Another simple way to create a positive experience for homeowners who hire you is to keep abreast of new products and materials. “A lot of builders will stick with the products they’re most comfortable with,” says Andrew Zimmerman of Otis Creek Construction in Shepherd, Montana, who installs high-end windows and doors and replaces siding and roofing.
Zimmerman aims to provide better service by researching any product a homeowner is considering. If it’s a quality product, he will install it following the manufacturer’s recommendations to a T. If it’s not quality, he’ll recommend an alternative and discuss the pros and cons of each option with the homeowner. “This allows our client to learn about their choices better and also understand any issues that may arise with their choice,” he says. He’s won two Best of Houzz Service awards.
Similarly, Barbara Milner of South Hill Interiors in Toronto, Canada, makes a significant effort to keep up with the latest products, including materials that are sustainable. “My clients are always interested in the latest innovations and I’m finding that now, more than ever, sustainable products are becoming sought after and considered despite the premium price point that’s often a reality when it comes to products of this nature,” she says. “I keep myself up to date on new products and always offer clients a variety of options.”
Milner’s focus on sustainability has become a point of differentiation in the client experience and expertise she offers. “Not everyone is inclined to spend the time required to understand the science,” she says.
See more resources for pros in Houzz Pro Learn.
Exercise your empathy muscles
While flexibility in your communication style and expert knowledge in products are two specific, actionable ways you can provide an excellent customer experience, another, more holistic, approach is simply to keep perspective. While a particular design project or renovation might be your 100th, there’s a good chance it’s the first for your client, which may mean they’re understandably feeling a blend of excitement and anxiety.
“You’re dealing with two of the most valuable items in their life: their house and their wallet,” says Raychel Wade of Raychel Wade Design in New York, a three-time Best of Houzz Service winner.
Keeping that in mind can help you maintain empathy for your client, even when a project gets tedious or the client shows fatigue or frustration. Empathy helps you continuously treat the client in a way that makes it a positive experience for them, despite the inevitable project blips.
Plus, when you have empathy for a person, it makes it hard to dislike them, which is important for such an intimate working relationship. “From the very beginning, you have to really like each other,” Wade says. “It’s a long relationship.”
Empathy also means you’ll think about the details of your work and your process that really matter to the customer. For instance, Zimmerman, the Montana contractor, aims to ease the stress of renovation for homeowners by maintaining a dust-free worksite. When he leaves a job, “everything is absolutely perfect for the client, so they aren’t having to come home with their kids and there’s dirt everywhere,” he says.
Tell us…
How do you ease stress for your clients? Share your tips in the Comments.
While flexibility in your communication style and expert knowledge in products are two specific, actionable ways you can provide an excellent customer experience, another, more holistic, approach is simply to keep perspective. While a particular design project or renovation might be your 100th, there’s a good chance it’s the first for your client, which may mean they’re understandably feeling a blend of excitement and anxiety.
“You’re dealing with two of the most valuable items in their life: their house and their wallet,” says Raychel Wade of Raychel Wade Design in New York, a three-time Best of Houzz Service winner.
Keeping that in mind can help you maintain empathy for your client, even when a project gets tedious or the client shows fatigue or frustration. Empathy helps you continuously treat the client in a way that makes it a positive experience for them, despite the inevitable project blips.
Plus, when you have empathy for a person, it makes it hard to dislike them, which is important for such an intimate working relationship. “From the very beginning, you have to really like each other,” Wade says. “It’s a long relationship.”
Empathy also means you’ll think about the details of your work and your process that really matter to the customer. For instance, Zimmerman, the Montana contractor, aims to ease the stress of renovation for homeowners by maintaining a dust-free worksite. When he leaves a job, “everything is absolutely perfect for the client, so they aren’t having to come home with their kids and there’s dirt everywhere,” he says.
Tell us…
How do you ease stress for your clients? Share your tips in the Comments.
Adjusting your communication style to fit the client is a great way to create a personalised experience that leaves the homeowner feeling their needs were met throughout the project.
No two projects are carbon copies and no two homeowners are exactly alike in how much information they want to receive. Some want frequent updates on many details, such as the exact dates specific lighting fixtures arrive; others prefer a high-level review focused on the project phase and percentage of completion.
“The way we do it is weekly reports, where we share what was accomplished that week and where we stand on completion for the total project – the estimated and the actual,” says Margarita Bravo, a designer based in Denver, in the US, who has won Best of Houzz Design and Service awards.
Margarita adjusts her weekly written and verbal reports as she gets to know each client’s style. Homeowners who like a lot of detail get lengthy explanations of the project’s current activities, including construction phase, percentage complete, product arrival dates and reasons for any schedule adjustments. Clients who prefer brevity get a pared-down, bullet-style version, such as “Cabinetry, scheduled for November install, 25% complete.”