Company News
Houzz, the world’s leading platform for home renovation and design, will unveil its SmartHouzz at the annual designjunction exhibition on 22-25 September. The bright green SmartHouzz is a pod that showcases ways to maximise small space living through smart design, smart storage ideas and smart technology, located on Granary Square, King’s Cross.
The SmartHouzz was created to provide inspiring solutions to common space dilemmas faced by the Houzz UK community, as ‘small bathroom’, ‘small bedroom’ and ‘small kitchen’ are consistently popular search terms on Houzz.co.uk. The 40 square metre exhibition space utilises every nook and cranny with clever bike storage, up and over the door storage and under stair home office ideas.
The SmartHouzz was designed by Jennifer Chong of Feioi, an interior designer from the Houzz community, with input from Houzz data and insights. The space is furnished exclusively with John Lewis A/W furniture and accessories, including their new Design Project range. Design Project is a series of pieces for the contemporary home, developed in the John Lewis design studio to be original, progressive and beautiful.
To create the design, Houzz identified key trends and insights from its community of more than 40 million unique monthly users and used inspiration from the 11 million home design images on the global platform. The SmartHouzz’s furnishings, colours and features were chosen based on community data to make it a true representation of the modern UK Houzzer’s home. For example, grey is the most popular sofa colour among UK Houzzers(1.), so the SmartHouzz living room sofa is also grey. The inclusion of high tech solutions reflects the 19% of renovating Houzzers who rate smart home integration as very to extremely important(2.)
Houzz will offer homeowners free design consultations with Houzz professionals during the four day event. Homeowners with design dilemmas can connect with professionals for 30 minutes to share and discuss ideas. Drop-in sessions will be available 4pm-6pm between Thursday 22 and Saturday 25 September and 2pm-4pm on Sunday 25 September. For home renovation and design professionals, Houzz will offer 1:1 consultations on maximising their exposure on Houzz.
A press preview of the SmartHouzz will take place from 10.30am on Thursday 22 September. Andrew Small, Managing Director of Houzz UK and Ireland, and Victoria Harrison, editor of Houzz UK and Ireland, will share background on how the installation was put together and provide more information about Houzz. They will also preview findings from the 2016 Houzz & Home report, which will be published the following week.
For more information and to reserve a space at the SmartHouzz Press Preview please contact the Houzz press office on houzz@goodrelations.co.uk / 02078613025.
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INVITE TO PRESS PREVIEW
WHEN? 10.30am, Thursday 22nd September
WHERE? SmartHouzz pod, Granary Square, London
WHAT? Join us for a press preview to tour and discover more about the SmartHouzz. Andrew Small, Managing Director of Houzz UK and Ireland, and Victoria Harrison, editor of Houzz UK and Ireland, will share background on how the installation was put together and provide more information about Houzz. They will also preview findings from the 2016 Houzz & Home report, which will be published the following week.
NOTES TO EDITORS
About Houzz
Houzz is the leading platform for home renovation and design, providing people with everything they need to improve their homes from start to finish – online or from a mobile device. From decorating a small room to building a custom home and everything in between, Houzz connects millions of homeowners, home design enthusiasts and home improvement professionals across the country and around the world. With the largest residential design database in the world and a vibrant community empowered by technology, Houzz is the easiest way for people to find inspiration, get advice, buy products and hire the professionals they need to help turn their ideas into reality. Headquartered in Palo Alto, Calif., Houzz also has international offices in London, Berlin, Sydney, Moscow and Tokyo. Houzz and the Houzz logo are registered trademarks of Houzz Inc. worldwide. For more information, visit houzz.co.uk.