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7 Favourite Houzz Pro Features You Probably Didn’t Know Existed

We interviewed some successful users about their favourite (and also lesser-known) Houzz Pro features.

Houzz Pro

If you’ve signed up with Houzz Pro you already know what a powerful tool it is for making it so much easier to run your business. In fact, as the pandemic forced people around the world to spend more time at home, we saw an unprecedented demand for home professionals on Houzz. Empowering users to win more clients, increase their profits, get paid faster and stand out from the competition; Houzz Pro has quickly become the go-to software for home renovation, construction, and design professionals everywhere. But with so many useful features available, there might be a few that you’ve missed.

Here are 7 things you may not have realised you could do with Houzz Pro:

1. Add tasks to the project timeline

You’re probably familiar with the Task Management tool, a recently-released project management feature that allows you to create to-do lists for yourself and team members. What you may have missed was the ability to import all your tasks, milestones and deadlines onto your project timeline. Having a visual representation of status updates will ensure that you and your team are always on top of your projects and know when it’s time to take further action. Both the construction and design process involve a lot of moving parts, teams, equipment and materials, which is susceptible to project delays. Therefore a disciplined, easily accessible timeline is an extremely necessary tool for construction and design professionals to keep the project moving smoothly for all parties involved.

2. Customise finishes on walls and floors with the 3D Floor Planner

You're probably familiar with Houzz Pro 3D floor planning tool, which enables you to visualise your project plans to clients, using the floor plan, dollhouse or walkthrough view. However, you may have missed this recently added customisation feature that takes this visualisation tool to a whole new level. You have access to a vast library of types of wood flooring, carpet, and tiles from the Houzz library. Simply click on the surface you would like to customise in “Dollhouse view”. Houzz Pro also allows you to choose from thousands of paint colours you can test out on your walls.

3. Optimise your lead management with Gmail Integration

Clear communication is key in maintaining a positive customer experience, which is why the Houzz Pro lead management tool helps you keep track of all your leads in one centralised place. But what if a lead reaches out to you over your personal Gmail account, or you already have existing communications with them? It’s easy to lose track of a lead or forget to follow up if you’re constantly navigating between your Gmail and Houzz Pro account. That’s where the Houzz Pro-integrated and free Google extension for Chrome comes in. This new feature allows you to sync relevant emails from Gmail to Houzz Pro.

You can also create quick-reply templates in Houzz Pro and use them right from Gmail, ensuring professional, prompt replies. When replying to an email in Gmail, select the “Add to Houzz Pro” box in the right-hand corner to import this lead to Houzz. Your entire email conversation, including attachments, files and documents, will be conveniently added to your Houzz Pro lead management tool. Now you can have all your lead information in one place, without the laborious task of manually uploading all the files and information. With Houzz Pro you will ensure that no lead or client falls through the cracks.

4. Request deposits or retainers, and include the payment schedule on estimates

Houzz Pro recently introduced a new financial tool that will streamline the way you get paid and manage your cash flow. You are now able to request deposits and schedule payments on estimates. You can specify details such as amount, payment method, terms, due date, and status, and share it with your client for approval and payment.

For businesses that work with retainers, Houzz Pro allows you to collect payments upfront and apply the retainer as work is completed. If the retainer only covers a portion of the estimate, the balance can be set up as a series of scheduled payments that you can easily invoice as you go.

This ensures clients understand where their money is going, and that prevents projects from getting delayed by payment issues.

5. Send professionally branded emails

With so much competition out there, turning prospects into projects requires having an edge. And with statistics showing that 79% of leads never convert into sales, it’s not just your competitors you have to worry about. Houzz Pro helps you put your best foot forward when trying to win a lead during the pre-sale workflow. Making a good impression starts with the way you communicate. Now with Houzz Pro you can send professionally branded emails to leads or clients that establish you as an authority they can trust.

Branded emails are customisable, and give you the option of including your logo, an image, and link to your Houzz profile and website. Another bonus of sending your emails through Houzz Pro is that you can see whether or not a lead or client has read your message.

6. View and Improve Your Online Impact Score

Houzz Pro developed the Online Impact Score, a feature that helps pros identify problems and gaps in their online presence, in response to the results of a survey. Interviewing 900 homeowners, the survey found that having a strong online presence was key for homeowners looking to hire construction and design professionals. This new feature will analyse your website and Houzz profile to help you improve your digital strategy and gain more business leads.

One of the biggest takeaways was the importance of mobile-friendly design. Today many things are done on the go, which means potential clients could be viewing your site directly from their smartphones. In addition, search engines like Google and Bing penalise sites that aren’t mobile-optimised, so you could be missing out on significant traffic if your site isn’t mobile-friendly. The Online Impact Score feature can help you identify what you need to work on to make your site mobile-friendly and ensure you aren’t missing out on leads because of a simple design fix.

7. Get help from your personal client success manager

Houzz Pro is dedicated to helping you succeed, which is why customer service is always there to offer guidance or answer any questions you may have. While Houzz Pro subscribers have access to the help centre, they are also able to schedule free demos of various Houzz Pro features. There is also an additional option available to subscribers of the Ultimate plan.

If you’re looking for personalised support from a dedicated client success manager, you can upgrade to get more hands-on help. You’ll be partnered with a dedicated representative who will be there to help you every step of the way. From tips and tricks to useful resources, they can offer an extra level of support to ensure the success of your business.

Constantly evolving to ensure the satisfaction of design and construction businesses and their clients, Houzz Pro is the software solution that keeps up with the ever-changing industries. In order to maximise the benefits of our software, be sure to keep up to date with our informative articles that outline our new features and what they can do for you.

Houzz Pro is all-in-one solution to help you grow.

Houzz Pro is the all-in-one tool for marketing, project and client management built specifically for renovation, build, and design professionals.

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