Your interior design website will not only connect you with future clients, it’s likely the first place these prospective clients will go to gain a sense of your firm’s design aesthetic, portfolio of past projects and services offered, therefore making a strong and stylish opening statement through visuals and words is the difference between future clients clicking on, or away from your website.
To provide a dose of interior design website inspiration, we’ve gathered some of the best interior design website examples where designers convey their design ethos and professional work in effective and beautiful ways. Here’s our pick of 12 interior design websites that not only make a lasting first impression, but make exploring beyond the first click utterly irresistible.
For those starting their interior design website or wanting to enhance an existing one, these interior design website ideas provide inspiration for starting their journey toward standing out from their competitors. Explore these best-in-class interior design website examples to decide which takeaways apply to your interior design business, niche clients and design approach. Then turn this inspiration into ideas, so you can be sure to design a website that gets your business noticed.
Interior Design Website Homepage Inspiration
The homepage is where it all begins, and these two interior designers get it right:
The engaging hero image of interior designer Rose Narmani elegantly dressed and styling an opulent table setting opens this interior design website, instantly conveying the company’s luxury, high-end style. Accompanying the beautifully captivating photography is a clear and concise blurb describing the firm's design ethos and designer’s beliefs, so clients know from the outset what to expect when working with them.
Takeaway: A personal welcome
In the first few scrolls of CATO Creative’s homepage, the client is introduced to the company’s mission statement with a bold, affirming description of who they are, what they do and who they want to work with - namely ‘diverse and varied’ clients who are happy to step outside their comfort zone. An attention-grabbing headline is overlaid across the very first image of a striking living room, declaring ‘The Best Home On The Street’, hinting at the company’s aspirations for their client’s projects. Scrolling further down the homepage, four easy-to-navigate sections are revealed, pointing prospective clients in the right direction for their query.
Takeaway: Get straight to the point
Interior Design Website Portfolio Inspiration
What’s more important than showing prospective clients the interior design projects that make a business stand out? Here’s how two interior designers draw website visitors to their best work:
Neatly spaced in clear columns and rows, and labelled with compelling headlines worthy of high-end editorial pages, such as ‘Architecturally Revived Haven’ and ‘Past Meets Present’, Yoko Kloeden entices prospective clients to click onto the stunning high res images of her beautiful projects and delve deeper into her design aesthetic. With over 12 projects on display, users get a clear picture of the type of projects she specialises in and her mission to deliver timeless and restful interiors.
Takeaway:Visuals, visuals, visuals!
Interior designer Vickie Nickolls of Interior Therapy introduces her portfolio of work in a unique and well-organised way that is similar to a consumer brands website. By cleverly separating her projects into clear, nifty sections and overlaying typography on each one, such as ‘Live’, ‘Sleep’ and ‘Bathe,’ Vickie’s work is quick and easy to access. Prospective clients can then click on the section that is more relevant to them, such as kitchen designs or bedroom schemes. Crisp, colourful images convey Vickie’s love of using pattern and tone in her work, while a hint of pink in each image creates a consistency that is aesthetically pleasing.
Takeaway: Simplify the journey
Interior Design Website ‘About Page’ Inspiration
Showing clients the experience, style and faces of those who will be designing their dreams can make or break a deal. Here is an awesome interior design website About Page example:
What’s not to love about a photo of a smiling, happy person who appears warm and friendly? Julia May Yong, Founding Designer at York House Designs hits the perfect tone with her charming portrait photo that accompanies her ‘About Us’ page. Not only does she look super welcoming, her relaxed and playful pose against a lively city backdrop gives her a sense of fun too. It’s not your typical portrait of an interior designer sitting on a sofa with a cuppa, and therefore suggests Julia offers something unique and different in her work. She also adds a lovely quote giving the page another personal and friendly touch.
Takeaway: Appear approachable
Interior Design Website Services Page Inspiration
This is where the details of design services can make a difference. Check out the approach of these interior designers:
Sleek, simple and with a minimal colour palette, Akiva Projects uses eye-catching illustrations to explain its three options that include both the starting prices of each and an overview of what each offering includes. Knowing how the interior design services match up to their budget is crucial for attracting clients who might have a limited spend or want the pricing made clear from the start. Pricing transparency makes the process more efficient for both client and designer.
Takeaway: Transparency is king!
If you’re not keen to add pricing onto your website, then at least give a clear explanation of what services you offer. Decorbuddi not only offer interior design, they also offer garden design, full turn-key solutions and even bespoke furnishings. Combining beautiful photography, stylish fonts and clean lines, the services page looks polished, professional and sophisticated, giving prospective clients confidence in their work over all the aspects they offer.
Takeaway: Be clear and concise
Interior Design Blog Inspiration
Engaging with clients through ongoing communication is an effective way to continue a relationship with clients so they return for more. This interior designer does this through a blog:
NW3 Interiors founder and senior designer Carly Madhvani and her team share their expert commentary and opinions through their blog, bringing insight to all things interiors, from hanging art in the home to restyling spaces from spring. Referred to as their ‘journal,’ NW3 switches up the topics throughout the blog to give it a dynamic and interesting edge, from general interior advice through to individual project highlights, and even news about their latest press achievements. This allows the interior design company to use the blog as a way of appealing to clients through their expertise and also showcasing their latest work.
Takeaway: Be a problem solver
Interior Design Website Testimonials Page Inspiration
Referrals are the bread and butter for growing any interior design business, and so making it easy for potential clients to read reviews is essential to success. Consider this interior design website idea:
If you’re wondering how to make your testimonials page jump out from the crowd, take a look at My Bespoke Room’s idea. Their catchy house tour videos featuring homeowners chatting to the camera about their experience are a real winner. Not only do prospective clients get to see the interior designers work directly, they also get to hear from homeowners in their own words. The layout of the testimonial videos is smart and sophisticated, with single names under each owner and a sentence summarising their over experience. It’s very clever and extremely watchable.
Takeaway: Shine your stars!
Interior Design Website Contact Page Inspiration
Make it simple for prospective clients to reach out. Here’s how one interior designer does it well:
Susie Mckechnie Interiors inspiration website is fresh and creative, and the contact page is no different. The pale palette and delicate font gives it a friendly vibe, encouraging prospective clients to get in touch. Clear call to action buttons, such as the phone number and email are hyperlinked, while a handy map shows where the interior design is based. And when users do reach out, the contact form is short and sweet and easy to fill out on the go. To assure they find the website contact page, Susie includes contact messaging on the home page and throughout the website.
Takeaway: Make it simple to get in touch
Interior Design Website ‘Press Mentions’ Inspiration
Third party recognition increases the credibility of an interior design firm to help it grow and thrive. Here’s how two interior designers do it:
Instead of highlighting the thumbnails of magazine front covers, Krys Martin-Dominguez, founder of K-Space Interiors prefers showcasing aesthetically pleasing magazine layouts in well-organised columns. By presenting these large layouts against a white background, Krys uses her press achievements as a mini portfolio page, especially since they include eye-catching photography and interesting design details.
At the top of Honeybee Interiors press page there’s a quick summary of the press in which their projects have been featured. There then follows an extremely attractive and appealing assortment of front covers and page layouts demonstrating the company’s press coverage. This unique treatment enables a many number of different titles to be shown in one area at the same time making it efficient and user-friendly.
Learning from the best
Yes, first impressions do matter and these first-class interior design website examples show how designers impress and inspire on every page of their websites. They make a dramatic entrance with high-resolution professional visuals and short, easy-to-digest descriptions of their firm and design philosophy. They devote attention to every website section, carrying the same aesthetic and style throughout the website to help homeowners decide if their firm is a right match to take on the interior transformations they are dreaming of. And if they are, they make it easy for their future clients to contact them and get started right away!
5 Tips For Designing a Website That Gets Your Business Noticed
Building a well thought-out website is essential to helping you connect with your clients digitally. A website will not only connect you with future clients but serves as an ever-evolving digital portfolio and business card. Creating a website will not only help you grow your individual brand, but can lead to new project leads. Here are 5 tips on how to get your business noticed.
1. Keep your design consistent across all pages.
From font style to colour palette, keep it consistent. Consistency is the key to forming an accurate brand depiction. It is important to keep your brand aesthetic consistent because it yields brand recognition and minimises distractions. The popular “Rule of 7” explains repetition in branding very well. People need to hear something 7 times before they will consider taking action. The same goes for branding, people need to see the same logo, colours and tagline multiple times before they begin to recognise your company image. Houzz makes this easy with our customisable website templates. Fonts and colours will automatically populate in specified areas. Headers and footers are locked so the pages will have the same frame on every tab.
2. Make sure your content has optimal placement.
Place your website logo in the top left corner. Users are 89% more likely to recall your logo when placed in the top left corner versus the top right. This is due to the tendency to read from left to right. With the influx of information online, consumers want to be able to quickly and efficiently research your business via your website. Placing your logo in the top left corner is a subtle way to aesthetically simplify your website. It looks clean and sleek. Set your website up for success by using this simple and intuitive technique.
Keep your navigation simple and concise. Set your navigation bar up in a simple way by placing it directly parallel to your logo, on the right hand side. Only choose the most relevant information such as a landing or home page, about, portfolio, testimonials and contact. The last thing you want to do is overwhelm your potential clients with too much information.
3. Ensure your website has a responsive design (mobile friendly across phone, tablet, desktop).
Make sure your website looks good on every device with responsive web design. This is important for any business, no matter what the industry! Responsive web design is even more imperative for those in a visual industry, such as home design and renovation – homeowners want to see your work! Websites without responsive design can cost you potential clients due to the increase in mobile device use. Houzz offers responsive website design to ensure your website layout will fit any device your clients may be utilising.
Additionally, ensure clients can quickly and easily contact you by placing your contact information on the footer of every page of your website. This way clients will not be frustrated looking around your website for your contact details, especially when they are out and about. Test out the contact links on all devices to make sure email, phone and location are hyperlinked correctly.
4. Prominently showcase your service offerings and how to reach you.
Develop a strong value proposition for your business by explaining your unique service offering. Make sure to place a CTA (call to action) nearby. Strategically placed CTA’s funnel your clients into taking action, and ultimately convert your web traffic to valuable contacts or leads.
CTAs that have been successful with pros are, “contact us”, “get a quote today” and "schedule a consultation". Update your CTA as often as you wish. If you want to get creative, you can change them for relevant promotions you may be running, depending on the current situation. A good example of a CTA you might use during the pandemic is “set up a free virtual consultation”. Houzz makes virtual consultations easy with video-conferencing.
5. Link to your social media accounts in the footer.
Further promote your business by linking your social accounts in the footer of each page of your website. Check that the social icons are large enough and colour-contrasted for your clients to clearly see and access them. The ability for clients to cross-check your business’s social profiles can increase your trustworthiness. Make sure your brand image stays consistent across all media channels.
If you are in a visual industry, such as interior design, it might be beneficial to be on more visual platforms like Instagram and Pinterest. If you are a home builder, feel free to showcase videos of your builds in action.
Apply These Great Interior Design Website Examples and Tips to Your Business
Now it’s time to apply these tips to your own website in order to attract new clients, build your brand and educate future clients about your service offerings. With research showing that 93% of online shoppers consider photographs an determining factor in making their choices, it is never too early to get started putting together that portfolio of professional visuals that get interior designers recognised through their websites. Doing so puts interior designers one step closer to creating their own beautiful, effective, best-in-class interior design website.
What’s next?
Our team at Houzz is here to assist you every step of the way. Get a custom website built today with Houzz Pro. Read more here about How to Build an Interior Design Website.
