Welcome to Houzz Pro’s Summer Seminar programme of talks, a series of live talks and videos offering exclusive business tips to our community of professionals.
In the first talk of the series, Houzz’s senior editor Amanda Pollard and senior CSM manager Anna Coburn share their knowledge of what makes a great interior design photograph. They’ve also asked professional interior design photographer Anna Stathaki for her top advice to help you learn how to take beautiful photos of your work.
Read on to discover what’s included in the workshop.
Why good photography matters
Quality images can set you apart from the competition and provide you with a clear means of communicating your skills, style and service to prospective clients. In this section, we’ll look at the reasons why it pays to have a set of great photos and how these can be used. We’ll also lay out the key things to consider before you take shots of your project in order to convey the correct message about your business and connect to the right clients.
How to work with a photographer
Before you start planning your image portfolio, it’s important to consider whether you want to take the photos yourself or invest in a professional photographer. In this part of the talk, we’ll highlight the benefits of using a professional interior design photographer, how to effectively work with a pro, and how to plan a shoot list.
What makes a good photograph?
There are a few key principles that it’s important to think about when taking an interior design photograph, and in this section we look at each one in detail. We’ll tell you how to avoid some of the most common mistakes and take a deep dive into the elements that are crucial to include in order to create an image that will show off your business at its best.
How to get featured in a Houzz article
Lastly, we’ll reveal the main elements the Houzz editorial team are looking for when searching for photos and projects to highlight in the Houzz Magazine. Find out key practical tips, such as how many images to include, and which extra features will add value for the reader and ultimately boost your business.
