The White Company

Over 22 years ago, founder Chrissie Rucker had a vision: to create a company that specialised in stylish, white homewares, combining the highest quality with affordable prices. We believe in making the most of life's simple pleasures- it's the simple things that matter. Precious moments of uncomplicated happiness are our constant inspiration, and it is with these in mind that we create collections that are built to last and become an intimate part of our everyday lives. What started as a range of white essentials for the linen cupboard- plump duvets, crisp sheets and fluffy towels - has gradually grown into the ultimate luxury lifestyle destination for your home.