Day True

London, Greater London

DAY TRUE is a full home design studio, with showrooms in Maida Vale, Chelsea & Wimbledon. We design Day to Day spaces that are True to their purpose. Our timeless designs will bring your kitchen & bathroom to life, creating a modern and unique space for you and your family to enjoy. We believe great design should be accessible to everybody, understanding that every project is different we tailor our service to suit your individual needs. Our passion for design drives us to deliver creative solutions by offering a holistic service from concept to completion for any size of project. Please feel free to pop in or get in touch to discuss your project needs, we'd love to help you.

Services Provided

Basement Design, Bathroom Design, Bedroom Design, Bespoke Kitchen Cabinets, Dining Room Design, Floor Plans, Home Office Design, House Plans, Interior Design, Kids' Room Design, Kitchen Design, Living Room Design, Nursery Design, Playroom Design, Utility Room Design, Wine Cellar Design, Kids Bedroom Design, Bespoke Kitchens, Bespoke Bathrooms

Areas Served

London, Notting Hill, Maida Vale, Kensington & Chelsea, Hammersmith & Fulham, Greenwich, Islington, Southwark, Bank, Canary Wharf, London Bridge, South Bank, Westminster, Marylebone, Mayfair, Camden, West Brompton, Knightsbridge, Battersea, Belgravia, Bloomsbury, Brentford, Brixton, Elephant & Castle, Camberwell, Crystal Palace, fitzrovia, Hackney, Holland Park, Holborn, Hyde Park, Pimlico, Primrose Hill, Shoreditch, Soho, Victoria

Awards

2017 Kitchen Designer of The Year, KBB Review Retail and Design Awards.

36 Projects for Day True

Fulham Family Kitchen

Basement Conversion, Leicester

15 photos

London, Greater London

Mayfair Apartment

21 photos

Queens Gate Bathroom 1

9 photos

London, England

North-West London Family Home

23 photos

Load Next 12 Projects

Write a Review

7 Reviews for Day True

Tiptoe Design & Build

Relationship

Working in collaboration

Project Date

June 2019

Project Price

£10,000 – £49,999

We have worked in collaboration with Day True for the past 5 years. We have always been impressed with the team, relaxed atmosphere and quality of work. They are very friendly and professional and their designs are excellent. Any technical, design or supply issues that comes up are always dealt efficiently. If you are looking for a great team of designers to assist with your project you should contact Day True.

8 July, 2019

Simon Gill Architects

Relationship

Colleague

Project Date

August 2019

Project Price

> than £100,000

Working with Day True has been a great experience. They are both very professional and personable, and have been a pleasure to have as project partners. They have great taste and their showroom is a treasure trove of wonderful products. I would thoroughly recommend them to both owners and other construction professionals.

7 June, 2019

Tenhurst

Relationship

Client

Project Date

June 2017

Project Price

£50,000 – £100,000

Great team, very attentive and we're extremely happy with the end result! We stripped out and re-installed of our living room, kitchen, WC and guest bedroom. The project took 3 month to deliver and the Day True assisted in the original design works and procurement of the kitchen and bathroom goods.

16 October, 2018

C. S.

Relationship

Client

Project Date

May 2017

Project Price

£50,000 – £100,000

I honestly wish I'd never come across Day True. My interaction with them resulted in significant stress (at a particularly delicate time, as I was pregnant and then had my first child), a waste of 7 months of my time and a waste of money, not to mention a damaged flat. We initially contacted Day True in September to refurbish our small flat in Bayswater and agreed we would have a project and design agreed by the end of the year, with a view to starting work in March. We immediately payed the full design fee that was requested and, after initial positive interactions, Charlie, the project manager, started avoiding contact with us - it turned out that they had no control whatsoever of their own designers' schedule nor that of their builders. We then started getting one apologetic message after another, blaming the contractors, but promising that we would get our designs. This was now February, and work was meant to start in March. In the meantime, one of their contractors came to inspect our joists to help DayTrue determine cost - this resulted in significant damage to our floor, but Day True reassured us they would seek a refund (for a fee that, we later found out, we should not even have paid) and that the floor would be fixed once the work started. More months went by, and, after more apologies, and their refusal to refund us the design fee, we agreed to continue to work with them and delayed starting the work to June. On the basis of this timeline, the designers started engaging with us again and it finally looked as we would finally be able to get somewhere - even though, on a more technical note, the designers' ideas did not take into account any of the guidelines we had provided them and were very basic ideas put together in haste on simple software. After 4 weeks - it was now May - we then got an email saying that they were too busy and that they would just refund the design fee. So in addition to being left out of pocket on the money paid to the contractor and having a damaged floor, we wasted an entire 7 months of our lives and had an inordinate amount of stress for what should have been a very simple project. The dishonesty, lack of transparency, cowardliness and sheer incompetence of the Day True staff was such that I am compelled to write this review to hopefully avoid anyone else having to go through this.

13 October, 2018

Comment from Day True:

Dear C.S.

Thanks for taking the time to write this review.

We have tried to look into your project to understand the issues, unfortunately as it was quite a while ago, both the Showroom Manager and Designer that were working on your project are no longer at Day True.

We can see that 4 layout options were presented at the beginning of November, then 5 updated options dated end of November, In some cases depending on the extent of the works, it is necessary to investigate the feasibility of the building works (especially in flats) We would have recommended installers who would liaise directly with to you to in order to cost for the proposed works and to investigative the options you wanted to achieve.

A detailed design brief is written for every project, which outlines the various stages, proposed timescales and the services we offer. In some cases where we feel we cannot deliver the expectation of the client in terms of budget and timescales, we would rather be honest and refund the design fee, to avoid wasting your time.

Our aim is to always give you a better life through our progressive design, Honesty, transparency are values that represent us and that we hold in highest regards.

We are really sorry with how you feel, our clients are important to us and most of our works comes via recommendations, we would love the opportunity to change your opinion of us and would welcome further discussions to understand how we can improve.

Please drop us an email at info@daytrue.com or give us a call.

With kind regards,

Day True

Astro Lighting

Relationship

Other

Project Date

n/a

Project Price

n/a

Astro have been privileged to work with Day True for a number of years now. Day True are a valued and well-established Astro partner who showcase the Astro brand beautifully in their premium London showrooms.

10 January, 2018

Hannah in the House

Relationship

Colleague

Project Date

n/a

Project Price

£10,000 – £49,999

I've worked with Day True on various design projects, all of which were brilliantly managed and beautiful. Working with Hayley on such designs has taught me so much about spatial management, holistic design approach, product sourcing and practicalities of design, including the nitty gritty. Her dynamic design approach is non other than inspiring. Tony has a great business head and will be certain to get the projects moving swiftly and smoothly. Day True will help you push the boundaries of design and create a space that is designed for you, with longevity in design and product quality. Plus you are probably going to have a giggle along the way. Hayley and Tony are fun to work with and help take the stress away from any anxiety during the project. I would certainly recommend Day True, especially for kitchen and bathroom design. These projects are generally focussed on mid to high end.

27 July, 2017

Davonport

Relationship

Colleague

Project Date

n/a

Project Price

n/a

It has been an absolute joy to work alongside Day True in designing and creating our latest range; W9. With their studio based in Maida Vale, the eclectic industrial essence of the city is evident throughout the design. With such a distinctive look we are very excited to tailor this collection for Day True. We have every confidence that their future designs will be as inspirational as their previous work through the years we have worked together. For these reasons we would highly recommend Day True.

29 April, 2015

70 Comments

Commented: love Your StyleHi Michtrue, The extractor is a Siemens under mounted. Regards, Day True

4 March, 2019

Commented: cabinet colorHello! The colors are midnight blue and daylight gray from Rotpunkt. Regards, Day True

8 February, 2019

Commented: Beautiful and serene bedroom! Can you please share the paint color?Hello Marybus! We did not take care of the wall painting unfortunately. Kind regards, Day True

28 December, 2018

Commented: What paint color did you use on the cabinets?Hello Teamwetzel! It was Farrow & Ball (F&B) Black blue for the tall units and for the island was F&B Inchyra blue. Thank you for your interest! :) Regards, Day True

19 December, 2018

Commented: Love that floating shelf - where is that from?Hello Jo! That shelf belonged to our former display in our Chelsea Showroom. It was from a Scavolini & Diesel Kitchen. We are about to finish our new display with our Bespoke 'Brunel' Kitchen n...

25 November, 2018

Commented: Paint coloursHello, That would be a Green Smoke for Farrow&Ball. Regards, Day True

15 November, 2018

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Day True

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