The same white colour, though, would not work in a south-facing family room in a cold climate. White’s visual relationship to the icy conditions outside the windows would be visually chilling. Instead, try tinting your white with red, yellow or orange or selecting a colour from Benjamin Moore’s Off-White Collection for rooms where you plan to eat, socialise and linger. Rooms that do not benefit from sunlight streaming in each day are good candidates. Warm colour pigments replicate the heat aspect of sunshine and will increase blood pressure, the level of activity and the positive vibe you want with company. Neuroscience, using MRIs, has documented the physiological effects of colour and supported what artists have long held to be true about the power of warm colours to make us feel the heat.
The same white colour, though, would not work in a south-facing family room in a cold climate. White’s visual relationship to the icy conditions outside the windows would be visually chilling. Instead, try tinting your white with red, yellow or orange or selecting a colour from Benjamin Moore’s Off-White Collection for rooms where you plan to eat, socialise and linger. Rooms that do not benefit from sunlight streaming in each day are good candidates. Warm colour pigments replicate the heat aspect of sunshine and will increase blood pressure, the level of activity and the positive vibe you want with company. Neuroscience, using MRIs, has documented the physiological effects of colour and supported what artists have long held to be true about the power of warm colours to make us feel the heat.
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