Thank you both for your advice, but to complicate matters we are going to be running the flooring lengthways down the room so that there is a seamless join from the flooring we are installing on the landing as we don't want floor bars joining the room thresholds

Hello Tom, It's a good one and means I can't vote as I have a Jackboot in both camps! (which you haven't allowed for) Paint is soo fantastic and I tend to think colour rather than white..but... that's only because I have had white floors for 10 years.. so need a change... Stain is gr8 if you want to go dark and have a grainy feel... Dark wood paint too is fantastic.. especially electric blue and other wonderments... So it really does depend on the aesthetic preference and what else is happening in the room... : ))

White spirit

You might want to repaint the walls- a stronger colour will change how you feel about the floor. Painting the floor won’t work as it will make an expensive product look cheap and won’t be very durable. Scuffing- speak to your supplier- I had a different brand of LVT that also scuffed- you could firstly try cleaning it with a steam mop to get rid of any residual cleaning chemicals that might be contributing to it not looking it’s best- this made a huge difference on my floor…… or your floor supplier might suggest a specialist mop-on polish to help rejuvenate the floor.