Company News
Houzz.co.uk, the world’s leading platform for home renovation and design, today announced the rollout of Houzz Pro+, its premium local marketing programme and subscription service for home professionals, in the UK. Houzz Pro+ was launched in response to demand from Houzz UK’s growing professional community, as a means to gain even greater visibility in their local area. Houzz’s professional community has tripled to over 35,000 professionals since the launch of Houzz UK in July 2014.
Houzz Pro+ provides geo-targeting, effectively consistently exposing a professional’s business profile and portfolio to homeowners specifically in their local area. Professionals subscribed to Houzz Pro+ also get access to the Pro+ Dashboard, an analytics tool that helps them track and analyse their exposure on Houzz, specifically homeowner interactions with their profile and portfolio. Providing professionals with real-time intelligence enables them to optimise their marketing and brand-building efforts.
Sharon Czapnik Down of Shandler Homes Ltd has been using Pro+ specifically for the London market and said: “Within the first 3 months using Pro+ we have won two new contracts with a combined project cost of £350,000. It’s been a fantastic tool to showcase our projects and really does get to the right calibre of clientele. It’s by far the best result we’ve had with online tools.”
Houzz Pro+ is offered in addition to the free platform and tools that Houzz will continue to invest in and provide to its professional community. UK professionals, from over 60 trades, including interior designers, architects and home builders, rely on Houzz as a critical business tool to build their brands, collaborate with clients and connect with homeowners looking to renovate or decorate across the country and around the world. Over 2 million monthly unique users are now using Houzz UK to renovate and design their homes from start to finish.
Since launching Houzz Pro+ in the U.S. and Canada in 2013, Houzz has helped many thousands of subscribers to build their brands locally and has now been successfully trialled in the UK.
Houzz UK Managing Director Andrew Small said: “Our goal with Houzz Pro+ local marketing programme is to deliver a service that helps professionals build their brands and increase their exposure to homeowners in their local area the way they want. Given the strong reception we’ve seen for Houzz Pro+ in London, we’re excited to roll out the service across the UK and provide professionals with another option to build their brands and attract the right clients.”
Professionals interested in learning more about Houzz Pro+ can contact the Houzz UK team at ukproplus@houzz.com.
About Houzz
Houzz is the leading platform for home renovation and design, providing people with everything they need to improve their homes from start to finish – online or from a mobile device. From decorating a small room to building a custom home and everything in between, Houzz connects millions of homeowners, home design enthusiasts and home improvement professionals across the country and around the world. With the largest residential design database in the world and a vibrant community empowered by technology, Houzz is the easiest way for people to find inspiration, get advice, browse products and hire the professionals they need to help turn their ideas into reality. Headquartered in Palo Alto, CA, Houzz also has international offices in London, Berlin, Sydney, Moscow and Tokyo. For more information, visit www.houzz.co.uk.
Press Enquiries:
Emmeline Westin: emmeline@houzz.com T: 020 3735 5166
Houzz UK: ukpress@houzz.com T: 0203 735 5502