Pity you have decided against glass in favour of tiles. We have just done our kitchen and I wanted an easy-to-clean surface for the splash back, so the rough surface of grouting around tiles, and also the indentations on some patterned tiles (which collect grease and grime) ruled them out for me! I went for glass, which the manufacturers matched exactly to the duck egg paint colour on the other walls (just gave them a product code of the paint), and although the initial outlay for the glass was expensive, the surface is so brilliant to keep clean and it looks fab as well. I would definitely recommend, and you could match it to, say, your lovely pink/purple ceiling lights ...

Depend on your water quality if it generate mildew often then avoid glass If you use tile avoid bright color grout cause it Will get yellowish or black after sometimes, bigger tile are better because less grout lines to clean Theres Wood called hinoki used in many Japanese onsen, it ressistant to rot, water, insect and has natural antibacterial property plus if in contact with hot water or steam it gives of therapeutic Woody smell https://share.google/Odjcre9a9hXgCmFPO

This is ours, standard upstand and large piece of quartz behind the cooker. In hindsight, and if budget allowed, we would have the upstand higher up like your image, perhaps to the bottom of our wall cupboards. We find the cooker splashed onto the paint as does the sink. We used the same paint as we have elsewhere in the house which you can normally wipe down but for some reason the finish on the kitchen means we have real trouble doing this, so we’ll have to repaint periodically.

You don’t fave to have the same height all the way around the kitchen. You can have a 10cm upstand around most of it and then taller behind the hob. Personally I like the splashback behind the hob to be wide so make it the width of the shelves or the wall from the window to the corner and like Isla says make it the height of the shelf. Alternatively match its width to the wide cupboard and two small ones under the hob and then height size again shelf height or 30cm