Is this the world's ugliest colour?

Emmeline Westin
5 years ago
last modified: 5 years ago

A research agency, on behalf of the Australian government, has researched the world's ugliest colour, and have come up with the following; Pantone 448C, Opaque Couché, is the most disgusting hue.

Granted, this study was to cover cigarette packs in an unpleasant shade, but it's an interesting topic nonetheless. While 'ugly' is a strong word, we still wonder, have they got it right? Is Opaque Couché the worst colour ever? Or do you have another suggestion?

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United Kingdom
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