A research agency, on behalf of the Australian government, has researched the world's ugliest colour, and have come up with the following; Pantone 448C, Opaque Couché, is the most disgusting hue.
Granted, this study was to cover cigarette packs in an unpleasant shade, but it's an interesting topic nonetheless. While 'ugly' is a strong word, we still wonder, have they got it right? Is Opaque Couché the worst colour ever? Or do you have another suggestion?